Description
Full color 7 1/4″ x 10 1/2″ ad for their Mild Menthol Filter King Cigarettes. The ad has a picture of a peaceful and cool woodland scene where a stream is traveling over an area of rapids while surrounded by green trees and plants. The ad headline states you can “Smooth away harsh taste with extra coolness. Come up to Kool“.
Source: March 14, 1977 Sports Illustrated.
