Description
Full color 10″ x 13 1/2″ ad for their canned Dog Food. This ad has a tie-in with the Walt Disney’s movie One Hundred and One Dalmatians and offers a stuffed animal of Lucky for $3.95 and two labels. There is a large picture from the movie with information about the movie and it’s characters before the ad text gets down to describing the dog food saying that “In the make-believe world of Disney, pets thrive on make-believe food. But if the One Hundred and One Dalmatians came to life, we bet they would be Friskies fans”.
Source: April 7, 1961 Life magazine.
