Description
Full color 9 1/2″ x 13″ ad for their Canned Dog Food. The ad has a picture of a Dalmatian with a fire helmet on his head lying on the ground with a toy fire engine between his paws. The ad headline claims that it “Fires up energy…Friskies!” and the text mentions “four-alarm flavor”, “bring dogs racing to the scene” and urging you to “step your dog up the ladder”.
Source: June 1, 1962 Life magazine.
