Description
Full color 7 1/4″ x 10 1/4″ ad for their Filter Cigarettes. The ad has a picture of a man dressed in a race car driver’s coveralls sitting and holding his helmet as he smokes a Viceroy while his yellow open-wheel car sits in the background. The ad headline has him saying “Why Viceroy? Because I’d never smoke a boring cigarette”. The ad claims that the pack is bold and the taste is exciting.
Source: December 15, 1975 Sports Illustrated.
