Description
Black and white 9″ x 12 1/4″ ad for what the Zenith Radio Corporation was doing during World War II. This ad starts off with the word “RADIONICS” in the ad, followed by the saying that it is “the impossible we do immediately, the miraculous takes a little longer” Army Service Forces”. The ad then says that “The Army is…men…trained men…equipped and maintained. On the home front…in factories and on farms…civilians produce the armament and food and supplies. The bridge between civilians who furnish and soldiers who use…is…the Army Service Forces. Wherever the soldier is…whatever he does…the Army Service Forces are charged with seeing that he lacks no essential thing. To fulfill the task outlined in the twenty-one words above…literally…the ‘impossible’ and the ‘miraculous’ become daily routine with the Army Service Forces”. The ad then goes on with ” – in days of civilian radio, Zenith was proud of its long series of ‘firsts’ – improvements which made radio history and established leadership in the industry. – today our viewpoint has changed – materially. – engaged exclusively in war production, the things we have been called upon to do – the tasks we have succeeded in accomplishing, make past improvements in civilian radio literally look like ‘child’s play’. – The work of our engineers in radionics has made the ‘impossible’ possible and accomplished the ‘miraculous’. – mark that word ‘RADIONICS’ (with its subdivision – Electronics, Radar and Radio) – it has brought into reality and being, devices which only a year or so ago came in the ‘impossible’ and ‘miraculous’ categories. – today Zenith works in the science of radionics for our armed forces alone. – in that bright ‘tomorrow’ when peace returns. – we can only say – the post-war radios that Zenith will produce will contain many interesting new developments. – that statement is based upon experience which we can not now reveal – but you may take our word that it is a fact.”
Source: October 1943 Better Homes & Gardens.
