Description
Black and white 9 1/2″ x 13 1/2″ ad for their strapless Good News bra. The photo shows a woman wearing one of these bras and a skirt while lying on an unseen surface. The caption promises you “No more Slip-Away, Slide-Away, That-A-Way Strapless Bras!” and claims that this is “the only strapless that stays up…stays put while it lifts you, rounds you beautifully.” The text talks about the secret being in the back and mentions the several styles available and the prices charged at that time.
Source: June 1959 Holiday.