Description
Studebaker Avanti – Black and white 9 1/2″ x 13 1/2″ ad for their stylish attempt to salvage a company on the verge of defeat. There is a picture of a Light-Colored Avanti parked in front of the El Morocco as two couples “Ohhh” and “Awww” while looking at this car. The headline simply states “Bon Vivant…” and the text mentions the continental design and the aerodynamic styling before reminding us that “this is a high performance automobile in every sense of the word”. It mentions too some of the safety features and calls it “probably the world’s safest car”
Source: August 1962 Holiday.
