Description
Full color 10″ x 13″ ad shows a bottle of Squirt and a filled glass with several pieces of citrus next to it. In the background is a soft scene of what looks like reddish mountains and desert from the Southwest while the headline says “From the land where thirst comes big”. The text explains that Squirt was created in the hot Southwest in order to quench the kind of thirst that the dry heat gives a person. It urges you to pour the contents of a bottle into a glass of ice and find out how “they put out a fire in the hot country”. It also mentions using it to mix with whiskey, gin and vodka.
Source: July 2, 1965 & August 27, 1965 Life magazine.
