Description
Full color 10″ x 13″ ad that is another in their Wet & Wild phase. This one has the tall glass filled with Seven Up standing on a rock next to an uncut lemon and a lime. Behind these things is a ten-foot waterfall that is streaming water downstream. The text tells us to “Latch onto a crisp, crackling Seven-Up. The bright, bold taste that cuts thirst cold. Fresh. Clean. Nothing does it like Seven-Up. Put one away. The one soft drink you never outgrow.” The ad also has the First against thirst” phrase at the end.
Source: March 22, 1966 Look.
