Description
Brown and white 9 1/2″ x 13 1/2″ ad that shows the historical and far-reaching aspect of Schlitz Beer. There is a picture of the Northern Hotel with a group of men standing in the front and printed high on the front of the wall are the words “Schlitz Beer on Draught”. The headline says “Nome, Alaska, 1902 where men were men and the beer was Schlitz“. The text tells us that this hotel was made famous in the yarns of Jadk London and Rex Beach and was owned by the legendary Tex Rickard, later known as a boxing promoter. The text talks about the rough men who came to the Klondike in search of gold and how the Northern Hotel is no longer there but Schlitz beer is.
Source: October 15, 1965 & November 3, 1965 Life magazine.
