Description
Black and white 7 1/2″ x 10 1/2″ ad that announces an improvement in how to open a beer can, not a big improvement but something to mention. The picture on the left shows an unlabeled can with a church key set to pry it open. This can looks like it was used to store explosives it is so sturdy. The picture on the right shows a Schlitz can with a Softop that even has outlines so you will know just where to hook your church key up. They claim that this top is aluminum and it is now available coast-to-coast. Now it’s “Real Gusto – Real Easy!”
Source: November 23, 1962 Time magazine.
