Description
Full color 9 1/2″ x 13 1/2″ Three-Panel ad for The Beer that made Milwaukee Famous. The ad starts with, “I was curious”, a man sitting on his apartment balcony and looking down at his neighbors who are about to sit down at their balcony table with several bottles of Schlitz Beer. In the second frame, “I tasted it…”, he has invited himself down and stands drinking from a tall glass while his neighbors watch. In the third frame he is toasting his neighbor, “Now I know why…”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 13, 1949 Life magazine.
