Description
Full color 7 3/4″ x 10 3/4″ ad for their 120s. There is a picture that shows the Crush-Proof boxes of both their Regular and Menthol cigarettes with the headline that says you can “Enjoy smoking longer…without smoking more’. There is a little cartoon that shows a group of firemen at a fire and they are holding a net for a person trapped in the building to jump into, unfortunately they hear from above, “Wait til I finish my Saratoga“ The text seems to imply that the cigarette will burn slower, even though it is slimmer, and that is where you get your longer smoking time.
Source: November 1975 Playboy.
