Description
Black and white 8″ x 11″ ad that questions just what kind of drinks Rose’s Lime Juice is actually made for. There is a picture of a lady dressed very casually as she holds a glass to her lips. This lady is in a darkened room, probably a night club, and she has on a matching pair of pants, coat and bikini top and she has on a pair of sunglasses. The headline asks “If Rose’s is made for gimlets, what’s it doing in a daiquiri?” To research that question some more we must read the text. “Our tropical limes are fickle lovers. Mix with gin. Perfect love. Ecstasy. Mix with rum. Why, it’s as good as with gin! (Oh cruel, fickle, West Indian Lime.) Perhaps the tropics have something to do with it? Maybe the hot Caribbean sun and the caressing sea breezes make our fat, luscious limes kind of restless. They are certainly the most devilish limes ever squeezed into a bottle. Their tart-sweet taste just seems to bring out the calypso in the most prudish of ingredients. We’ll continue to put the gimlet recipe on the Rose’s Lime Juice bottle, like always. One part Rose’s to 4 or 5 parts gin or vodka. Then we’ll sit back and await the “Dear John” letters that go something like this: 2 parts light rum, 1 part Rose’s, a dash of sugar, makes the best daiquiri I ever had. Sorry, gin. Poor gin”.
Source: August 1966 Playboy magazine.
