Description
Pontiac Bonneville – Full color 9 1/2″ x 13″ ad that tries to convince the reader that Pontiacs should be driven and not just admired. The ad has a picture of a Light-Green Two-Door Bonneville whose male driver has stopped driving to talk to a lady leaning on a white stone wall under a group of people who are enjoying a sunny day. The ad headline claims that you have to “Gaze wistfully at passing Pontiacs no more!” and the ad talks about the beauty and stability of these cars. You are urged to “Get gazed at yourself in a Bonneville“ and counters with “We can’t think of a reason in the world why you shouldn’t be enjoying a Pontiac right now.”
Source: May 18, 1962 Life magazine & May 22, 1962 Look magazine.
