Description
Full color 10″ x 13 1/2″ ad that is for Philip Morris Cigarettes. This ad has a headline that says “New Philip Morris – Made Gentle For Modern Taste” right next to a drawing of a pack of their cigarettes. It then says that “This smart new package is a symbol of something all Philip Morris smokers have enjoyed for months – a new cigarette – made gentle for modern taste. Born gentle, then refined to special gentleness in the making, this new Philip Morris meets the requirements of modern taste – of today’s young smokers. Today, enjoy the gentle pleasure – the fresh unfiltered flavor – of new Philip Morris“. The picture at the bottom of the page is of a drawing of a woman holding a pack of Philip Morris in one hand and, in the other, is placing a lit Philip Morris in the mouth of the gentleman standing next to her.
Source: December 5, 1955 Life magazine.
