Description
Full color 9 1/2″ x 13″ ad for their King Size Light Menthol – Hint of Mist Filter Cigarettes. We see a couple sitting on some rocks that ring a body of water that is colored closely to what the Newport packages are and they are resting and smoking their Newports. The man, in his bathing suit, is holding the pack (waterproof pockets in his suit) and they are casting meaningful glances at each other. The ad claims that this brand “Refreshes while you smoke” due to “Coolness of Menthol, Refreshing hint of mint, Finest quality tobaccos”.
Source: April 26, 1963 Life magazine.
