Description
Black and white 7 3/4″ x 10 3/4″ ad for their Instant Coffee. This ad, which is a black and white version of another ad on this page, shows a smiling lady raising a cup of coffee to her lips with the headline “New Nescafe 100% Pure Coffee brings you better flavor than ground coffee!”. The ad also has a picture of a jar of their 100% Pure Coffee being lifted up by a geyser of coffee.
Source: May 1954 Woman’s Day.
