Description
Full color 9 1/2″ x 13″ ad that talks about why and how Gin is different than Whiskey. There is a picture that shows a busy gathering with glasses of Gin being passed overhead and the headline calls Milshire “The ‘In-Gin’ for Today’s Dryer Martinis”. Below it asks “Why is new Milshire charcoal filtered?” and answers with the statement “Because gin is not aged like whiskey”. The text mentions that the dryer that martinis are becoming, the more a charcoal filtering is appreciated.
Source: October 29, 1965 Life magazine.
