Description
Full color 9 3/4″ x 12″ ad that is for their Merit Ultra Lights. This ad has the answer to your question, the first two words in this ad are “Brilliant deduction”. It then says “Why is Merit Ultra Lights one of today’s fastest growing brands? It is our hypothesis that it has something or other to do with how good it tastes. What do you think?”. It then lists a few more reasons, “Enriched Flavor, ultra low tar. A solution with Merit“. The ad then has a pack of these cigarettes sitting there, open, against a white background. Very austere.
Source: July 1990 Life magazine.
