Description
Mercury – Full color 9 1/2″ x 13″ ad that is for the 1965 Mercury. The drawing shows a Reddish Four-Door Mercury parked outside of a motel that is having an elaborate, full-dressed party and the caption says that “Mercury: Chosen by the Del Monte Lodge, Pebble Beach, California (Shown here) As their Courtesy Car for Special Guests”. The ad then says that “This is the beginning of a new generation of Mercurys now in the Lincoln Continental tradition”. The ad then claims that “You’ve never seen a Mercury like this before. Clean, sleek, beautifully proportioned. It now rides on a longer wheelbase, has a wider stance, and the kind of luxury features and options once reserved only for the most expensive cars. The idea behind all this newness was to create a car that reflected the Lincoln Continental tradition – the Lincoln Continental way of doing things. See how well this new kind of Mercury suits you”.
Source: November 6, 1964 Life magazine.
