Description
Full color 10″ x 13 1/2″ ad that shows a cowboy rinsing or filling a metal pot in a fast-running river. This man is wearing a white cowboy hat and a pair of cowboy boots with spurs as he kneels on some of the boulders on the bank and smokes the ever-present Marlboro cigarette in his mouth. The headline wants us to “Come to where the flavor is. Come to Marlboro Country” and, in the bottom left corner of the ad we can see a pack of the regular Marlboro‘s, red pack, and a pack of the Marlboro 100‘s, gold-covered pack.
Source: October 3, 1969 Life magazine.