Description
Three color 7 1/2″ x 10 1/2″ ad for their Filter Cigarettes. The ad has a picture that shows both length packs of their cigarettes and a black ashtray that has three unlit cigarettes sitting in it. To the left are cigarettes that are labeled “Flavor brand” and “Low Tar brand” and to the right is the one labeled “Lark“. The ad headline refers to the Lark as being “The Third Cigarette” and “A Whole Different Concept in Smoking” and the ad text talks about it’s selective filtration system.
Source: December 8, 1975 Sports Illustrated.
