Description
Black and white 9 1/2″ x 14″ ad for their Life-Bra and Life-Girdle undergarments. The ad has a picture of a lady smiling as she models these items and another that shows how wearing these items takes away any hints of undergarment lines showing through. The ad headline asks you to “Glorify your Lifeline…with Formfit all the way” and the ad gives a price range of $1.25 to $3.50 for the Life-Bra and $7.50 and up for the Life-Girdle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 6, 1946 Life magazine.
