Description
1976 Fiat 131 – Black and white 8″ x 11″ ad where the Fiat dealers were trying to get rid of the 1976 models so they could make room for their 1977 models. This ad has the words “$400 Back” in large letters in the middle of the ad and, at the top of the ad, they say that “Fiat Announces a $400 Factory Rebate on the ’76 Fiat 131″. The ad then says that “To get your rebate, just see your local Fiat dealer, pick the ’76 Fiat 131 2-door coupe, 4-door sedan or wagon you want from his stock, and make your best deal with him. (He’ll give you the details of when you have to take delivery to be eligible for your rebate) You can apply the $400 rebate towards the down payment, or Fiat will send you a check for $400 if you like.”. The month of June sounds kind of late to be trying to sell off last year’s models.
Source: June 1977 Playboy.
