Description
Full color 9 3/4″ x 13 1/4″ ad that has a different view of a refreshing picnic. It seemed to be a cool day, maybe a little bit overcast, and the couple decided to go on a picnic. But, it began to rain. Just a sprinkle first so they set everything up on the picnic table. Then it began to rain harder and everything went from the picnic table to underneath. The food on plates, the basket and the opened Coca-Cola‘s came down. Everything but the tablecloth and the cooler, that just happened to be marked Coca-Cola, went under the table. The headline says “What a Refreshing New Feeling…what a special zing…you get from Coke! Sparkle like sunshine in a sudden shower with the lively lift of ice-cold Coca-Cola. Remember, Coke refreshes you best”.
Source: April 7, 1961 Life magazine.
