Description
Impala Convertible – Full color 9 1/2″ x 13 1/2″ ad for the Comforting Ride that your new 1960 Chevrolet will give you. There is a picture of a Red 1960 Chevrolet Impala Convertible with the top down parked in front of a small church. One lady stands by the back side of the car holding up a young girl dressed in white and three other young girls, also dressed in white, are by the door of the church talking to a lady who has knelt down and a man who is probably the minister. The headline claims that “Nobody takes such tender, lovin’ care of you as Chevrolet (and Chevy’s cradle-soft ride shows it)”. The text specifically mentions the Coil Springs on all four wheels and the Safety-Plate Glass in all windows and alludes to “dozens of other conveniences that make a car a comfort to own”. It does mention the Roomier Body by Fisher, the pride-pleasing style, the new Economy Turbo-Fire V8, the widest choice of engines and transmissions, the Hi-Thrift 6, having Coil springs on all 4 wheels and quicker stopping Safety-Master brakes.
Source: February 1960 Holiday & February 1, 1960 Life magazine.
