Description
Full color 9 3/4″ x 14″ ad that is for Carling Black Label Beer. This is another one of the ads where each one tried to have a different application for what they used to showcase their glass of beer. In this one they used a mug with a handle, just like you would find at most of the bars that you went to, but this one, attached to the handle, is, what looks like a magnifying glass, and the headline claims that “People Try It…And They Like It”. The ad then says that “They like light, bright Black Label…and they like the friendly, local price, too! Carling, now fifth largest brewer in the nation, hit a new sales high of more than 3,500,000 barrels last year; an unprecedented climb from the 360,000 barrels of nine years ago. Next time, won’t you try Black Label? You’ll like it, too. Just ask for it with the happy call, Mabel, Black Label“.
Source: August 31, 1959 Life magazine.
