Description
Full color 10″x 13 1/2″ ad that shouts out the information, “Betty Crocker’s newest Bisquick idea – chocolate chip cookies faster than ever!”. The photo in the ad shows a plate of delicious-looking cookies with a female hand reaching in and grabbing one of them. The ad tells you that you should make your recipes the easy way, by using Bisquick. They tell us that you don’t have to cream the shortening and you don’t have to sift a thing. They are in the oven in minutes. In fact, cookies are just one of the many things that you can do by using Bisquick. They show that you can create Dumplings, Muffins, Pancakes, Waffles, Cobbler, Coffee Cake, Meat Pie, Biscuits, Velvet-Crumb Cake, Nut Bread, Shortcake and, oh yes, Cookies.
Source: February 16, 1953 Life magazine.
