Description
Black and white 9 3/4″ x 13 1/2″ ad that want’s you to know that “Sure, Ballantine’s bottle has been changed – but not the remarkable smooth and light Scotch”. I am sure that many of you; well, some of you, are relieved by this piece of information. The photo shows a bottle of the Ballantine’s Finest Blended Scotch Whisky with the cap off and sitting between the bottle and a filled glass. The text tells us that “Until now you couldn’t see Ballantine’s Scotch in the bottle. Now our new crystal-clear glass bottle lets you (and your guests) immediately see the light-amber beauty of Ballantine’s. Of course, that’s only a hint of how remarkably smooth and light it tastes. Start enjoying Ballantine’s today!”.
Source: November 6, 1964 Life magazine.
