Description
Full color 9 1/2″ x 13 1/2″ ad that urges all parents to get their young boy a AMF Roadmaster Luxury Liner for Christmas 1953. At the bottom of the ad is a picture of a young man sleeping with a smile on his face as he dreams of running down the stairs Christmas morning and seeing wrapped presents around the tree but, parked in front of the tree, he sees a shiny red Roadmaster Luxury Liner. The text describes some of the features on his dream bicycle and even mentions the Roadometer. There is a smaller picture that shows the 20″ De Luxe for the younger riders with the SAF-T-RIDER attachments, to be used until he is secure on two wheels.
Source: November 9, 1953 Life magazine.
