Description
Dodge Trucks – Black and white 7 3/4″ x 11″ ad for The New Line of Dodge Job-Rated Trucks. The ad makes statements such as “New Models…New Values!” and “Compare Dodge low prices with competition”. It claims New Pick-Ups with 1/2 ton, 3/4 ton and 1 ton on four body sizes – 31 cu ft, 44 cu ft, 56 cu ft and 68 cu ft and Gross Vehicle Weights from 4,250 lbs to 8,000 lbs. It also claims New Stakes with a 3/4 ton with 7 1/2 ft body or a 5,500 lb G.V.W. 1 ton with 7 1/2 ft. and 9 ft bodies or various 1 1/2 ton, 2 Ton and 2 1/2 ton in 9, 12 and 14 ft bodies. The ad mentions seven selling points that include New Steering Column Gearshift, New Synchro-Shift Transmissions, Bigger Load Space, Top Performance with Economy, “Pilot-House” Cabs, Rugged Truck-Type Clutch and a Short Turning Diameter.
Source: January 1950 Farm Journal.
