Description
Chevrolet Pick-Up – Full color 10″ x 13″ ad that calls attention to the improvements they have made to the body of this year’s model. In the headline, they call it “Our 8-point body-building program” and the picture shows a Red and White Fleetside Pickup supposedly being driven down the street with six men jogging alongside of it. The text is specific with the eight points, listing them and giving more information for each. It mentions 1) We double wall the pickup box, 2) Also the cab, 3) Add fender liners to fight rust, 4) Cut down on welded joints, 5) Build in better visibility, 6) Spruce up the styling inside and out, 7) Put a tougher frame underneath and 8) Protect it all with a bump exterminator.
Source: February 20, 1970 Life magazine.
