Description
Studebaker Quality – Full color 9 1/2″ x 13 1/2″ ad brought attention to the fact that generations of the same family have worked at Studebaker plants ensuring that quality is certain to be built into your new Studebaker. This post-war ad, when each auto company was looking for an edge to get as many people buying their cars as possible, shows father and son, Floyd and Peter Dreibelbis, talking as they work together at the shop. The headline claims that “Men of conscience as well as competence build long life into your Studebaker“. The ad mentions that Studebaker has been producing since 1852 with painstaking care and there is a picture of a Red 1947 Studebaker parked at the curb being admired by a sidewalk full of people.
Source: August 4, 1947 Life magazine.
