Description
International Trucks – Full color 10″ x 13 3/4″ ad that highlights the 1937 International Trucks. In this ad it shows an International Six-Wheeler with dump body of a Boulder-Dam type. Armor plate shield protects cab and driver. There is another picture that shows “The All-Steel Cab” and has items to say about it. The text describes “The New Internationals“ and says that it is “Heavy-duty champion of the truck world at the top of his form – another of the new Internationals, a powerful six-wheeler shown with armored dump body. International Harvester presents to users of trucks the latest and finest products of its automatic trucks – trucks at the peak of today’s effeciency with a styling of exterior that is yours to judge. All the new Internationals are as NEW in engines and chassis, in structural refinement, in every vital detail, as they are NEW in streamlined distinction for the highway. All are ALL-TRUCK, and all are as modern as today’s fine cars. The International line offers a trim, streamlined unit for the Half-Ton field and a wide range of sizes for every type of load and hauling requirements. Here at the far end of the complete line is a truck for big tonnage, brute performance and economy on an impressive scale – a finer product for the heavy-duty field to which International sells twice as many trucks as any other manufacturer. See the new Internationals. Whatever your own exact hauling needs, there is the right model and size awaiting your pleasure in the new array of trucks now on display at all International branch and dealer show rooms”.
Source: June 21, 1937 Life magazine.
