Description
Black and white 9 1/2″ x 13 1/2″ ad for Dial Bath Soap with AT-7. This ad shows a young man who is taking a shower and he is looking at the camera with a look on his face that states the headline of the ad, “Why worry?”. The ad then says that “People who bathe with Dial never worry about perspiration odor. Because Dial’s AT-7 removes the bacteria that cause it. Gives them better protection than anything else they can use. That’s why people like Dial. Millions of them!”. The ad says it all.
Source: August 3, 1959 Life magazine.
