Description
Black and white 9 1/2″ x 13 1/2″ ad that is another designed to advertise the Zippo Lighter. This ad has a picture of a Zippo lighter, an old and unassuming one, sitting there with the top flipped back and a flame coming out of it and it has a name embossed into it, I think it is P C Blaisdiel. The headline for the ad says simply, “The Zippo. We make it so you can forget it.” The text of the ad tells us that “A Zippo lighter was found in the belly of a fish. After it was removed, it lit on the first try. Another Zippo stopped a bullet in Vietnam. It still works today. Thousands of other Zippos have been submerged, dropped, beaten, bashed and generally mauled only to go on working for years. You see, there’s not much to go wrong on a Zippo. It’s made to light the first time every time, even in the wind. After 15 or 20 years of use and abuse, we might have to repair the hinge that holds the top on (we do it for free, of course). But the flint wheel is made to take a lifetime of striking against flint. And most people grow fond of the dents and scratches a Zippo’s case collects in a lifetime”. There are a couple more paragraphs to go, but you can read them when you buy this ad.
Source: March 24, 1967 Life magazine.
