Description
Full color 9 1/2″ x 13″ ad for their Imperial Size cigarettes that are described as being [su*pe*ri*or Higher in rank; position; authority. Greater in value; quality; far above the average.]. The red and white pack is shown laying on its side with one cigarette pulled and burning as it and the pack are resting on a wooden ruler. The ad asks “Looking for a cigarette that measures up? Then possibly you’d like to join the newly-formed (and growing) ranks of York smokers. What makes York smokers feel so superior about their cigarette? Several things. First, there’s York’s Imperial size. It’s somewhat longer than king-size…assures just that much more smoothness. And then, there’s more rich taste, too, because there’s more of the world’s finest tobaccos. Superior satisfaction? But definitely. You might even agree to that with your first pack of York Imperial-size cigarettes”.
Source: April 7, 1964 Look magazine.
