Description
Full color 9 1/2″ x 13″ ad for this Sugar-Free Cola. The ad has a picture of jazz musician Paul Horn in a pin-striped suit sitting and smiling at the camera as he rests his opened bottle of Diet Rite Cola on his sheet music and holds his woodwind instrument in his left hand. The ad headline says “Diet-Rite Cola…the one with the wonderful taste!” and the text calls it “America’s No. 1 low-calorie cola”.
Source: March 10, 1967 Life magazine.
