Description
Brown and white 7 3/4″ x 11″ ad from their hand drawn series. Pictured is a lipstick mark with a headline asking “How long is a kiss?” which, the text decides, “is best decided by the people involved.” The ad writers feel the answer should be “Just long enough” but that is a personal yet unscientific answer. When making Schlitz beer with “The Kiss of the Hops” the answer has to be more precise. The text feels that other brewers are reading this ad to determine the answer but it will remain a company secret. The only answer that needs to be known is that Schlitz is aware of the answer and use it to make their beer as good as it is.
Source: February 1965 Playboy.
