Description
Black and white 4 3/4″ x 10 3/4″ ad with another use for this product. Over a picture of a scientist peering into a microscope is the headline that insists that “Research shows Wonderful Value of Listerine Treatment for Infectious Dandruff”. The ad text calls the problem Bottle Bacillus and tells you to “…douse Listerine Antiseptic on your scalp morning and night. Follow with persistent and vigorous massage”. The claim is made that 76% of test cases showed either complete or marked improvement in their dandruff. This probably relates pretty closely with the number of people who lost their hair too.
Source: May 1954 Woman’s Day.
