Description
Black and white 9 1/2″ x 13 1/2″ ad for Postum – One of America’s Great Mealtime Drinks. This ad makes comparisons, first with a man skiing down a mountain then with a man quietly sitting by a stream fishing. Both of these are sports but they are quite a bit different. Then there is a cup of coffee which is a swell hot drink enjoyed by millions of people. After that we see a cup of Postum which is also a swell hot drink enjoyed by millions of people. There is a difference though and the ad intends to explain just what it is. It talks about the distinctive flavor, much better than coffee which is getting harder to find in this time of war. Postum is the ideal drink for the whole family since it is not a stimulant and can be served as Postum Cereal or Instant Postum.
Source: October 26, 1942 Life magazine.
