Description
Full color 9 1/2″ x 13 1/2″ ad for their Vegetable Oleomargarine. There is a picture of a young boy sitting on a wooden hobbyhorse with his father behind him steading his motions as an older man bends over from the front and pats the boy’s arm while the headline says “Apple of Your Eye”. The text talks about the importance of nutrition for a young child and the value of using Nucoa as the “family’s spread for bread”. The claim is made that “it’s calculated as baby’s first formula” and that each pound of this product will supply never less than 15,000 U.S.P. units of precious, protective Vitamin A. There is also a recipe in this ad for Shortbread made from Nucoa.
Source: November 1947 McCall’s.
