Description
Full color 10″ x 13 1/2″ ad with a few words on what makes Kellogg’s Rice Krispies worth a second look. There is a picture of a bowl of Rice Krispies that has been poured and is having the other necessities added to it. At the center there is a bowl of milk being poured and, at the right, there is a spoon shaking sugar onto it. At the base of the bowl there is a banana that has two slices waiting to be added to this bowl. The ad text claims that “Today’s rice speaks up with new authority. There’s an inviting new look to the honored goodness of rice. (Oryza sativa, as botanists call it, is one of the world’s most nourishing grains – a storehouse of thiamine, niacin, iron) This sprightly new look bespeaks the fact that “Snap! Crackle! Pop! is no longer simply small talk. It is, rather, a clear and clean-cut invitation to elegant taste. Do accept it”. That is a very important thought.
Source: February 26, 1965 Life magazine.
