Description
Black and white 5″ x 13 1/2″ ad for their Tooth Paste. It has a picture of a father teaching his young son how to brush his teeth the right way. The boy is holding the Listerine and his toothbrush and the father is pointing to the toothbrush and saying about the Listerine that “It’ll help you see the bright side of things, my boy”. The ad calls Listerine a “Prescription for your Teeth” and claims to “clean many of the very areas where more than 3 out of 4 cases of decay start”.
Source: December 16, 1946 Life magazine.
