Description
Black and white 4 3/4″ x 13″ ad for the Maidenform Over-Ture bra. In this ad we have a high-stepping young lady accompanied by her dog. The lady is wearing a light skirt with colored objects on it and carrying an umbrella which matches it and wearing a white bra. The ad has her saying that I dreamed I got caught in the rain in my Maidenform bra. It then says that it is “Nice weather for dreams…especially when it brings a shower of compliments on my figure! Wind tumbles my hair…raindrops splash my umbrella…but every reflection shows my curves in perfect shape. No chasing rainbows for me…I’ve found the treasure already…my Maidenform Bra“.
Source: April 1951 Woman’s Home Companion.
