Description
Black and white 4 3/4″ x 13 1/2″ ad that demonstrates how the Value of their products can appeal to different kinds of women. This ad uses the examples of Sandra, Sal and Suzie who, it is claimed, “are different as can be”, yet they each choose to wear Spun-lo. Sandra seems to be affluent because she “has a maid and a new fur coat”. The ad shows her modeling her new fur coat over her new Spun-lo undergarments. Sally seems to be efficient because she “has housekeeping down to an art”. The ad shows her wearing her Spun-lo and reading a book as she sits on top of her washing machine as it works away. Sally is claimed to be a White Collar worker and making and keeping a budget for her is made possible by buying products as long-lasting as Spun-lo.
Source: September 1952 McCall’s.
