Description
Black and white 10″ x 14″ ad that talks about how good the Zippo Cigarette Lighters work. The headline in this ad announces that they wanted to talk about “The Zippo that was attacked by a herd of turtles”. Well, that headline may make you think a little bit but the picture in this ad will give you second thoughts. It shows several LARGE turtles swimming together through the water and, the ad will kind of catch your interest. “Tom DeVoe accidentally dropped his Zippo lighter into a tank holding huge sea turtles. “Some of these turtles weigh up to 500 pounds,” says Tom, chief diver at Marineland of Florida, “and they’ll strike at almost anything.” Sure enough, they did. Tom’s Zippo was chewed, slammed, mauled and battered. Tom recovered his Zippo from the bottom of the tank and returned it to us. We fixed it, free, of course. We make lighters that work. And last. But they’re not turtle-proof”.
Source: November 14, 1969 Life magazine.
