Description
Black and white 9 1/2″ x 13 1/2″ ad that displays the Long-Lasting Reliability of their lighters before showing six of their current models. The picture in the ad shows a large fish with a lit Zippo lighter sitting in front of its mouth. The headline announces “The amazing story of a Zippo that worked after being taken from the belly of a fish” and the text finishes the story. At the bottom of the page are shown the Lossproof Lighter which came in five sports designs for $5.00, the Slim Lighter for $4.50, the Regular Zippo for $3.50, the Gold-Filled Zippo for $20.00, the Engine-Turned Zippo for $5.75 and the Slim Lighter with Ribbon Design for $6.00.
Source: July 14, 1961 Life magazine.
