Description
Black and white 7 1/2″ x 11″ ad for their lighter for Sportsmen, the one that has the Lossproof feature. The ad has a picture of a happy man, still in his pajamas on Christmas morning, as he holds up his new Zippo and extends the retractable lanyard that is made to attach to his belt. The ad headline calls this picture “Sportsman on Christmas Morning with his new Lossproof Zippo“ and the ad gives a price of $4.00 for the lighter or $5.00 if you choose one with a Sports Design.
Source: December 1957 Outdoor Life.
